Dr. Sayeda Zia Batool

Director General

Pakistan Standards & Quality Control Authority (PSQCA)

 

Dr.  Sayeda  Zia  Batool  is  a  senior  regulatory  leader  and  standards expert  with  over  24  years  of  experience  in  institutional  reform,  quality assurance,  and  strategic  governance.  As Director General  of  PSQCA,  she provides  strategic  vision  and  executive  leadership  to  Pakistan’s  national standards  body,  overseeing  the  development  and  harmonization  of  over 24,000  Pakistan  Standards  with  international  benchmarks,  a  robust nationwide conformity assessment regime, and the modernization of testing laboratories.

 

Under  her  leadership,  PSQCA  is  focusing  on  a  strategic  transformation shifting  from  product-centric  certification  to  promoting  integrated Management System Certifications to build a sustainable culture of quality, safety, and competitiveness across Pakistan’s industrial and trade sectors.

 

Dr. Batool holds a Ph.D., with advanced professional training from the United Kingdom  and  Australia  in  quality  frameworks,  accreditation  systems,  and policy implementation. Her expertise is grounded in senior leadership roles where she has designed and executed large-scale regulatory reforms.

 

She  previously  held  key  senior  management  and  leadership  positions including her service as the Director General of Quality Assurance & Statistics at the Higher Education Commission (HEC), where she established Pakistan’s first  national  Quality  Assurance  Agency  and  accreditation  system.  As Chairperson  of  the  Private  Educational  Institutions  Regulatory  Authority (PEIRA),  she  led  regulatory modernization and  institutional  strengthening. While  working  as  the  Director  General  of  the  Punjab  Higher  Education Commission  (PHEC),  she  implemented  province-wide  education  quality reforms.

 

Her work  in  institutional  standardization  is  recognized  internationally  and cited in publications including a World Bank report on development reform titled  “Fostering  Institutional Development and Vital Change  in Africa and Asia by Professor Dr. Fred M. Hayward, USA.”. She has served as a Lead Expert for ISESCO, developing quality guidelines for universities across OIC countries, and is the only Pakistani woman to be elected twice as a Board Member of the Asia Pacific Quality Network (APQN).

 

Author  of  key  national  frameworks  such  as  the  “QA  Manual  for  Higher Education”  and  “Institutional  Performance  Evaluation  Standards  for Universities,”  Dr.  Batool  is  committed  to  leveraging  her  regulatory  and standards  expertise  to  strengthen  Pakistan’s  quality  infrastructure,  foster trade, protect consumers, and support industrial growth in line with global best practices.